Typography styles

Gotham, a hard-working typeface for the ages.

Different font for different usage

Working with typography can be hard. To find the right balance and sizing. To get the best impact, reading comfort, a consistent and good layout, follow the recommendations below. It explains the usage of the font in both print, digital and presentation use.

Please note, that we only work with Gotham and Gotham Rounded in print and Gotham SSm and Gotham Rnd SSm to optimise the font in web.

Print typography styles

Unlike web, the type area in print is almost endless. The dimensions below exemplifies the basic set typography style in the type area of an A4. However, it is important to use the same ratio in the font size even if the type area would be 10 times larger.

All this styles should be set to optical view to get best display.

EXAMPLE OF PRINT TYPOGRAPHY STYLES ON FOLDER

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