Funny, bold and simple.
An efficient logo should be simple, unique, and instantly recognisable. The logo is composed of simple graphic elements all equally important.
The green parts in the logo signifies a touchpoint, and a connection. A ”meeting” that appears in a dialogue between people.
The main logo in green should be used whenever possible according to the following guidelines below.
This is how it's built
Each letter in our logo is at least built by two basic elements. It’s important that each element is set to multiply to create the overlap and effect we want to achieve.
Main logotype - RGB
When you work with the logo it’s important that you use the right color type and format. The RGB logo should be used for all screen-based applications, such as Google Presentation, PowerPoint and web.
Inverted logotype - RGB
The white inverted logo should be used in situations when you work with other backgrounds than white, such as a solid color or an image. (The green solid background below is just an example).
Main logotype - PMS
When using the colours in print, it’s important to always seek to use Solid Pantone inks instead of standard CMYK. This way, the logo will be consistent, and keep it’s green vibrant look. Please use only CMYK colours when absolutely necessary.
Main logotype - CMYK
In certain print instances where there is no possibility to use Solid Pantone inks, use the second option of the logo in CMYK. As stated before. We prefer that you don’t use the CMYK logo in print. The display of the logo below shows how poor the multiplying effect and the vibrant color will be reflected in the use of CMYK.
The preferred logo is the one in green Solid Pantone inks, but in certain instances a vibrant color logo may not be appropriate, and may potentially clash with other colours. In these situations, an logo in grey scale can be used. See color scale down below.
In other cases such as in printing a full color logo may not be practical or possible due to limitations, in those cases we use a solid black or white logo, depending on the background color.
Logotype on image
Our logo may also be used on an image background with sufficient contrast. When placing the logo onto an image, please ensure that it is placed within an uncluttered image area to allow maximum legibility and visibility.
Logotype clear space
To ensure that our main logo is clear and visible in all applications, surround the logo with sufficient clear space — free of type, graphics, and other elements that might cause visual clutter — to maximise the recognition and impact of our identity.
When the logo or full name is used, a clear space of the upper case T should be maintained.
In special circumstances when a full T clear zone is not available or possible, use at least the second option with 50% width and height of the upper case T as clear space.
There are no predetermined sizes for our logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility. There is no preset maximum size for the logo. In print the minimum size is 20mm. For digital use the minimum size for the standard logo is 100 pixels.
As a complement to the logo, we have created a symbol. It is the given element from the logo and instant recognisable both in color and display.
Use this symbol in situations where the logo needs to be less than the minimum size or as a favicon in social media.
In addition to the use of the symbol as a favicon, we also work with the symbol as a decorative ”pattern”. Used alongside our bold headline typography, the symbol provides an engaging graphics look and feel to all our communications. In these situations, we always work with rotated to 30°. Follow the guidelines below to get a strong visualised impact of the symbol.
When working with logo positioning it’s important that you relate to the rest of the layout.
Below you can see an example of how we work with logo in an A4 format, both standing and in a landscape.