The impression we leave does not just depend on what we say but how we say it. That is why it is important to be consistent in our expressions. Our values Simple, Fun and Relevant is the backbone for how we express ourselves in pictures and words. Our imagery should inspire the viewer and create a desire to learn more about our company and our services.
Imagery can reflect the context and user.
Portraying context with real life images will make your product unique and more trustworthy.
To get the best impact make sure your images are appropriately sized for displays and right platform. Telavox emphasises the importance of large images. The asset should not appear pixelated. Choose right resolution and size for specific ratios, platforms and devices.
Stay away from stockphotos
Use imagery to express a distinctive voice and exemplify creative excellence. For specific entities or branded content, use specific imagery. For more abstract content, be interpretive. Photographic stock and clipart is neither specific nor interpretive.