Flow - a part of Telavox
The basic visual elements for Flow is the same as for Telavox. Typography, icons, images, illustrations etc. We use the same color palette, the same font and same typography style. The essential elements that distinguish these two brands are summarised in the guidelines below. For you who read this for the first time, and have not read the guidelines for Telavox, we strongly recommend that you take your time to do that before you start designing. This is to ensure that all our visual communication for Flow will be consistent and displayed the way it is worth.
If unsure, just ask us at firstname.lastname@example.org
Flow logotype - RGB
When we work with the logo it’s important that you use the right color type and format. The RGB logo should be used for all screen-based applications, such as Google Presentations, PowerPoint and web.
Inverted logotype - RGB
The white inverted logo should be used in situations when you work with other backgrounds than white, such as a solid color or an image.
Flow logotype - PMS
When using colors in print, it’s important to always seek to use Solid Pantone inks instead of standard CMYK. This way, the logotype will be consistent, and keep it’s green vibrant look. Please only use CMYK colors when absolutely necessary.
Flow logotype - CMYK
In certain print instances where there is no possibility to use Solid Pantone inks, use the second option of the logo in CMYK.
As stated before. We prefer that you do not use the CMYK logo in print. The display of the logo below shows how poor contrast the multiplying effect and the vibrant color reflects in use of CMYK instead of PMS inks.
The preferred logo is the one in blue Solid Pantone inks, but in certain instances, a vibrant color logo may not be appropriate, and may potentially clash with other colors. In these situations, an all grey logo can be used. A logo version (made as a 75% tint of black).
In other cases such as in printing, a full-color logo may not be practical or possible due to limitations in those cases we use a solid black or white logo, depending on the background color.
Logotype on image
Our logo may also be used on an image background with sufficient contrast. When placing the logo onto an image, please ensure that it is placed within an uncluttered image area to allow for maximum legibility and visibility.
As a complement to the logo, we have created a symbol. A symbol that visualise the connection and ”meeting” that appears in a dialogue between people, and is a key element that appears in both Telavox and Flows logo.
Unlike Telavox main logo this symbol should always work together with the wordmark – Flow. The only situation in which you may divide the symbol and the wordmark is when the logo needs to be smaller than the minimum size, as a favicon in social media or using it as an endorsement logo.
Logotype clear space
To ensure that our main logo is clear and visible in all applications, surround the logo with sufficient clear space — free of type, graphics, and other elements that might cause visual clutter — to maximise the recognition and impact of our identity.
When the logotype or full name is used, a clear space of the upper case F should be maintained.
In special circumstances when a full F clear zone isn’t available or possible, use at least the second option a 50% height of the upper case F as clear space.