Brands are built by powerful impressions. Consistent and balanced usage of colours creates a strong base in a visual identity. Colors have a major influence over opinions and first impressions of a brand. Choosing the right colours is a delicate and carefully considered task.

When using the colours in print, it’s important to always seek to use Solid Pantone inks. This way, all of our materials will be consistent, and our colours look vibrant. These vibrant colours cannot be achieved using standard CMYK printing. Only use CMYK colours when absolutely necessary. Please note, when printing certain colours onto coated or uncoated paper, the Pantone color specified differs. Please refer to the color breakdowns on this page.