Colors

Brands are built by powerful impressions. Consistent and balanced usage of colours creates a strong base in a visual identity. Colors have a major influence over opinions and first impressions of a brand. Choosing the right colours is a delicate and carefully considered task.

When using the colours in print, it’s important to always seek to use Solid Pantone inks. This way, all of our materials will be consistent, and our colours look vibrant. These vibrant colours cannot be achieved using standard CMYK printing. Only use CMYK colours when absolutely necessary. Please note, when printing certain colours onto coated or uncoated paper, the Pantone color specified differs. Please refer to the color breakdowns on this page.

Color palette

The Telavox color palette is built on a whole spectrum of vibrant colours.

To control these strong colours, we added a large portion of white, that creates a balanced composition. Replacing black with the softer, yet equally elegant and trustworthy grey is another action that will convey the right tonality and expression of any Telavox application. By sticking to these colours we strengthen the brand identity and it is important that we always build from this color palette in all our communications.

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